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Welcome to www.jewellery-queen.co.uk. Jewellery Queen (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this policy carefully to understand our practices regarding your personal data.
About Us
About this Privacy Policy
Information we collect
How we use your information
Legal basis for processing
Data sharing and disclosure (including Mailchimp)
Marketing communications (Mailchimp & SMS)
Cookies and tracking technologies
Retention of your data and deletion
International transfers and safeguards
Your data protection rights
Changes to this Privacy Policy
Contact us
“We”, “us” or “our” means Jewellery Queen, with its principal place of business located at:
16 Blandford Street, Sunderland, Tyne and Wear, GB SR1 3JP.
Your privacy is important to us. This Privacy Policy explains how we collect, use, and disclose your personal information when you use our website(s), mobile apps and other online and offline products, services and experiences (collectively, the “Services”). If you have any questions, concerns or complaints regarding this Privacy Policy or how we use your personal information, please contact us at info@jewellery-queen.co.uk.
We may collect and process the following categories of personal data:
Personal Identification Information: name, email address, postal address, phone number, and payment details (payment details are collected and processed by third-party payment processors).
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
Usage Data: information about how you use our website, products, and services (pages visited, searches, clicks, referral source, etc.).
Marketing & Communications Data: your preferences in receiving marketing from us and your communication preferences.
Optional Data: survey responses, customer service interactions and other information you choose to provide.
We use the information we collect for the following purposes:
To provide and improve our Services: process transactions, manage orders, fulfil purchases, handle returns, and provide customer support.
To communicate with you: respond to enquiries, send order confirmations, delivery notices, account notifications and important service messages.
For marketing and promotional purposes: where you have consented, to send newsletters, offers and other marketing which we believe may interest you.
To personalise your experience: tailor content and offers, and improve our website functionality and user experience.
To detect and prevent fraud: to protect our customers, Services and business.
To comply with legal obligations: for example tax, accounting and regulatory requirements.
Note: Payment card data is processed by our payment partners (e.g., Stripe, PayPal, or other payment processors). We do not store full card details on our servers. The payment processor’s privacy policy governs how they handle your payment data.
Where applicable under UK data protection law (including the UK GDPR), our legal bases for processing personal data include:
Consent: where you have given consent (for example to receive marketing). You can withdraw consent at any time.
Contractual necessity: where processing is necessary to perform our contract with you (for example to fulfil an order).
Legal obligation: where required by law.
Legitimate interests: where we have a legitimate interest that is not overridden by your rights (for example to prevent fraud, to improve our Services, or to manage our business).
If you want more detail on the legal basis we’re relying on for a specific processing activity, contact us at info@jewellery-queen.co.uk.
We do not sell, trade, or rent your personal data to third parties. We may share personal information with the following categories of recipients:
Service providers and processors – third parties who perform services for us, such as: payment processors, website hosts, email and SMS delivery services, analytics providers, marketing automation platforms, and logistics and delivery partners. These providers only process personal data on our instructions and are contractually required to protect your information.
Mailchimp (email & marketing platform) – we use Mailchimp (The Rocket Science Group, LLC) to manage and deliver our email campaigns, mailing lists and other marketing activities. When you subscribe to our newsletter or opt in to marketing, we share limited personal information (such as your name, email address, purchase data and marketing preferences) with Mailchimp so they can deliver messages and provide reporting. Mailchimp acts as a data processor on our behalf. See Mailchimp’s privacy resources for more details.
SMS providers – where we send SMS marketing/notifications we may use Mailchimp’s SMS functionality or other third-party SMS providers. These providers receive limited contact data (telephone numbers and message history) solely to deliver messages on our behalf.
Legal reasons – we may disclose personal information if required to do so by law or in response to valid legal requests by public authorities (e.g., to meet national security or law enforcement requirements), or to protect our rights, property or safety or those of others.
Business transfers – in the event of a merger, sale, financing, or transfer of some or all of our assets, personal data may be transferred to the acquiring party (subject to appropriate protections).
Mailchimp email marketing
We use Mailchimp to manage our email marketing lists and send newsletters and promotional emails. When you subscribe or opt in, we add your contact details to our Mailchimp audience so that we can send you marketing emails and track delivery and engagement (opens, clicks, bounces). Mailchimp may use recipient data to provide their services to us (e.g., analytics, deliverability) under a contract with us; they do not use your data for their own marketing purposes on our behalf unless you separately agree with them.
SMS messages
If you provide your mobile number and opt in to receive SMS messages, we may use Mailchimp’s SMS features or another SMS provider to send marketing or transactional messages (e.g., delivery updates, appointment reminders). SMS messages will include instructions on how to opt out (for example replying STOP), or you can contact us at info@jewellery-queen.co.uk to withdraw your consent.
Opting-out / withdrawing consent
To stop marketing emails, click the unsubscribe link in any marketing email.
To stop SMS messages, reply STOP to the message or contact us at info@jewellery-queen.co.uk.
Even if you opt out of marketing, we may still send you non-marketing messages (transactional messages such as order confirmations, delivery notices and customer service communications).
Third-party marketing
We will not share your personal data with third parties for their own direct marketing purposes without your explicit consent.
We use cookies and similar technologies to recognise you on return visits, improve site performance, and personalise content. Cookies may be set by us or by third-party partners (for example analytics or advertising providers). You can manage cookie preferences in your browser or via our cookie banner (if present). For more details about our use of cookies and how to opt out, see our Cookies Policy (if you have one), or contact info@jewellery-queen.co.uk and we’ll share details.
We will not retain your personal information longer than is necessary for the purpose(s) for which it was collected, subject to our legal and regulatory obligations. Retention periods are determined by the nature of the data and our business needs (for example, financial records may be retained for accounting/tax purposes). If you wish to request deletion of your personal data, contact us at info@jewellery-queen.co.uk. We will respond to deletion requests in accordance with applicable law; please note legal or contractual obligations may require us to retain certain information.
Mailchimp and other service providers we use may process or store personal data in countries outside the United Kingdom, including the United States. Where we transfer personal data outside the UK, we will ensure appropriate safeguards are in place (for example standard contractual clauses approved by the UK government, data processing agreements, or other lawful transfer mechanisms) to ensure an adequate level of protection for your personal data. If you would like more details about the safeguards we use for international transfers, contact info@jewellery-queen.co.uk.
Depending on applicable law, you may have the following rights regarding your personal data:
The right to be informed about how your data is used.
The right of access to your personal data.
The right to rectification of inaccurate or incomplete personal data.
The right to erasure (to be forgotten) in certain circumstances.
The right to restrict or object to processing (including for marketing).
The right to data portability (receive your data in a structured, commonly used format).
The right to withdraw consent at any time, where processing is based on consent.
To exercise any of these rights, or if you have a complaint about our handling of your personal data, please contact us at info@jewellery-queen.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you are unhappy with our response.
We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or for other operational reasons. When we update the policy we’ll revise the Effective date at the top of this page. We encourage you to check this page periodically for any changes.
The data controller of your personal information is Jewellery Queen:
16 Blandford Street, Sunderland, Tyne and Wear, GB SR1 3JP.
If you have questions, requests or complaints about this Privacy Policy or our data practices, please contact us at: info@jewellery-queen.co.uk.
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